I S S A

Visual Identity, Packaging, Illustrations, Digital and Print Collateral

I S S A is dedicated to the sesame seed - from the seeds themselves to products like halva and tahini. The aim of the project was to create a visual identity that tells the whole story of the sesame seed - from the plant to the end product.

The purpose of pairing sesame seeds with cobalt blue and bright orange was to steer away from the conventional colours and imagery that is associated with sesame seeds and sesame seed products.