OnPitch - Your artist resume, reimagined

Visual Identity, Digital and Print Collateral, Social Media

OnPitch is the first music industry standard pitch page with no barrier to entry that automatically updates streaming and social data. It allows artists to tell their story on their terms while giving industry professionals a high-level overview of relevant data for their project.

The project began with a partially completed website. The main challenge was to establish cohesive design guidelines while infusing the platform with a distinct character.

Design Solution: I crafted a unique symbol that merges the concepts of “sound” and “global reach” with the initials O and P, representing OnPitch. Defined a vibrant color palette that reflects the dynamic nature of the music industry. Created versatile social media templates to maintain brand consistency across various social media platforms and developed a range of print materials to support promotional efforts and enhance brand visibility.

This comprehensive approach ensured that OnPitch not only met industry standards but also stood out with a unique and memorable visual identity.